Impoverished families are often unable to buy groceries to feed their families. "Groceries" doesn't mean extras. Sometimes it means even the most basic items like bread and milk.
Chanukah is the holiday of light. And warmth. And joy. Bring all of those to families in need, through support that will also bring them invaluable relief.
Costs of dairy prices in Israel are higher than ever. Help poor families in time for Shavuot and they'll be able to have traditional foods on their Yom Tov tables.
The tradition of Kapparot involves waving a chicken, fish or sum of money over the heads of each person in the family which is later given to the poor.