Impoverished families are often unable to buy groceries to feed their families. "Groceries" doesn't mean extras. Sometimes it means even the most basic items like bread and milk.
Chanukah is the holiday of light. And warmth. And joy. Bring all of those to families in need, through support that will also bring them invaluable relief.
With impoverished kids stuck at home, leaving parents unable to go to work, the loss of income makes an already difficult situation even worse. No money to buy food or pay the electric bill makes summer unbearable. We can bring relief.